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Mona Fathy

 Deputy & RO Manager

Biography

Mona has more than 15 years’ experience in the field of marketing research, with background in both client and agency-side roles all over Egypt with several impressive companies such as: Vodafone, Carrefour, Americana, Makro Market, Tradeline , Burger King, Metro Market, Crave, ALOyoun Aldwly, to attest to her skills.

 

A degree from Cairo University kick started Mona’s meteoric growth in experience and now, years late, she has accomplished so many things that any professional in the industry would be proud of.

 

Some of her most impressive feats include:

 

  • Managing and supervising annual media survey covering Greater Cairo, Coast, Delta, Upper and Lower Egypt.
  • Managing tailored studies for Al Ahram, Egyptian TV and Radio Union & ART.
  • Managing and audited a BBC media project for two consecutive years.
  • Moderating focus groups for many Satellite channels such as (Al Horra, BBC Arabic, Al Akaria & Iqraa, Koky, Nahdet Masr, Lafarge,) and others.

 

A regular workday for her includes: preparing briefs and commissioning research, designing tools, analyzing data, delivering formal presentations and professional write ups to the clients.

Mona’s dedication and commitment to her work have inspired her team and impressed her clients countless times.