Both marketing and sales demand special attention to the organization and management of the human resources in both area. The creativity of the marketing people and aggressiveness of the sales force call for profound understanding of their needs and requirement s before they could work in harmony and perform together, with the rest of the organization, toward achieving their targets.
The organization of sales and marketing department(s) differs from one company to another, and from one market to another. And so do the incentive, reporting , and performance appraisal systems. The recruitment,staffing, training, and motivation of the human resources in both areas require special skills and experience. We have helped many organizations build, develop, or fine-tune their sales and marketing organizations and systems with remarkable impact on their performance indicators and bottom line.
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