Why IMS?

We offer integrated solutions with customized strategic thinking. We believe that strategies, plans and tactics should be fact-based, actionable and with a keen eye on the future.

FACT-BASED

Marketing audits, financial analysis & market researches help us gain insight into the markets of interest and the companies we serve.

FUTURISTIC

Weighting the risks, managing uncertainties and thinking for the future.

ACTIONABLE

We deeply believe in the attainability of our strategies and initiatives, where we balance out the current structures, resources and capabilities of an organization with the aspired vision to realize and the needs of the markets served.

Our Engagement Model

Companies deliver their products or render their services in exchange for monetary payment from their customers. Marketing, in our vision, is creating as many opportunities as possible for these profitable exchanges to happen, and to be repeated again and again. Marketing requires research to understand the market and its needs, priorities, and behaviors

What Does it Require?

It requires a strategic approach and proper planning for market entry and penetration. It requires the best marketing and sales calibers the company can afford, organized in a structure that supports the strategy.

Purpose of Engagement Model

Our consulting expertise covers the whole spectrum of marketing and sales.

It is our purpose to help companies realize the full profit potential of their offerings (products and services) through efficient and effective marketing. We have accumulated experience and knowledge in the Egyptian market to provide our clients with the optimum strategies and tactics they need to achieve their growth objectives.