1996 - Establishment of Company
Company established as an individual company under the brand name of Integrated Marketing Solutions, IMS, offering Marketing Consultancy & Strategic Business planning to the Egyptian Market with a special focus on Business to Business markets (B2B).
2000 - Introducing Market Research Service
With the Growth of our clientele database, Market Research was formally introduced as a new service.
2005 - Fully-Fledged Department
Market Research was developed as a fully-fledged department, offering customized research studies to our clients.
2007 - Introducing Brand Strategy & Development Service
With the experience the company had in the development of multiple client brands, Brand Strategy & Development was formally introduced as a separate service to offer to the market.
2008 - Retailing Support Services
The influx in the retailing area encouraged us to offer the retailing market a separate service line called “Retailing support services” including: Mystery Shopping services & Remedial action plans based on the insights derived from the Mystery Shopping visits.
2009 - Introducing Research & Business Consultancy Service
Integrated Marketing Solutions, IMS, was launched as a S.A.E offering a wide portfolio of services to Research & Business Consultancy services to Business to Business (B2B) & Business to Consumer (B2C) clientele.
2010 - Retailing Research Unit Establishment
By 2010, “Retailing Research Unit” was established, as a separate unit, with the services: Price Audits & Field & Tab Services aside from the Mystery Shopping.
2013 - B2B & High Ticket B2C markets
Since 2013 till now, IMS became one of the most favored consultancy firms catering for the B2B & High Ticket B2C markets.
2015 - Dr. Noha Alaa Holds The Position of CEO
After 20 years as chairman and CEO, Dr. Taher became non – executive chairman and handed over the CEO position to Dr. Noha Alaa, and added two expert members to the board of directors.
2018 - Dr. Gihan Saadawi Holds The Position of CEO
IMS was blessed when Dr. Gihan Saadawi accepted the position of CEO.