Company established as an individual company under the brand name of Integrated Marketing Solutions, IMS, offering Marketing Consultancy & Strategic Business planning to the Egyptian Market with a special focus on Business to Business markets (B2B).

With the Growth of our clientele database, Market Research was formally introduced as a new service.

Market Research was developed as a fully-fledged department, offering customized research studies to our clients.

With the experience the company had in the development of multiple client brands, Brand Strategy & Development was formally introduced as a separate service to offer to the market.

The influx in the retailing area encouraged us to offer the retailing market a separate service line called “Retailing support services” including: Mystery Shopping services & Remedial action plans based on the insights derived from the Mystery Shopping visits.

Integrated Marketing Solutions, IMS, was launched as a S.A.E offering a wide portfolio of services to Research & Business Consultancy services to Business to Business (B2B) & Business to Consumer (B2C) clientele.

By 2010, “Retailing Research Unit” was established, as a separate unit, with the services: Price Audits & Field & Tab Services aside from the Mystery Shopping.

Since 2013 till now, IMS became one of the most favored consultancy firms catering for the B2B & High Ticket B2C markets.

After 20 years as chairman and CEO, Dr. Taher became non – executive chairman and handed over the CEO position to Dr. Noha Alaa, and added two expert members to the board of directors.

IMS was blessed when Dr. Gihan Saadawi accepted the position of CEO.